Taking on the role of marketing manager is never easy for anyone, and in todays times of quick information and instant results, it can be quite overwhelming! It is important that the manager understands the different digital marketing tools at their fingertips and how best to use them.
The first major tool to master is that of SEO. SEO is the mainstay in getting your business website to be visible online to your audience. There are different ways of implementing SEO strategies, however it is always important to stick with the whitehat techniques which do not run the risk of gaining a penalty from Google!
Other marketing tools at your disposal are social media marketing, which allows a mixture of real interaction with customers (can be good or bad!) and advertising to direct target demographics. We also use email marketing, which is gradully falling out of favour due to being a little old fashioned, but it still has quite the impact on marketing digitally.